Museum of Sex Rebrands How We View Sex

Sex sells, but how do you sell a museum about sex?  It’s hard. One of our favorite museums,The Museum of Sex in New York City, is going through a re-branding. The museum, which features in-depth exhibitions that “view art, fashion, history, science and more, through the lense of sex” has been around for 14 years, and is more probing and interesting than ever.

But even before it opened, founder Daniel Gluck had to fight the New York State Board of Regents, who rejected its application for non-profit status, objecting that the idea of a “museum of sex made a mockery” of the concept of a museum. Meanwhile,  William Donohue, of the Catholic League for Religious and Civil Rights, an organization that actually believes most of the sex people are having is a sin, called it a “museum of smut.” (Mr. Donohue needs to have some good, sweaty, “dirty” sex asap.)

But Mr. Gluck wanted to start a museum dedicated to “the history, evolution and cultural significance of human sexuality.” “People have baggage about what a ‘sex brand’ can be” he says; that’s what we’ve been fighting against since we’ve started. The Museum of Sex is for those who seek a deeper understanding of sexuality.”

Current exhibits include “Hardcore, A Century of Obscene Imagery,” and “Object XXX, Selected Objects from The Museum Of Sex Archive,” which includes two silicone sex dolls to ogle, a couture dress made from condoms, and a bicycle powered sex machine.


NYC subway and billboard ads by Base Design.


Previous articleTop 3 Things Couples Fight About; And How to Kiss & Make Up!
Next articleStop Faking Orgasms
Anka Radakovich is a legendary Sex Columnist, Certified Sexologist, Sex Educator, Screenwriter, and Author of the book THE WILD GIRLS CLUB, PART 2, Tales from New York to Hollywood. THE WILD GIRLS CLUB, Part 2 is her third book. Her first two books, The Wild Girls Club; Tales from below the Belt, and Sexplorations; Journeys to the Erogenous Frontier were both published by Crown/Random House. She was the Sex Columnist for DETAILS Magazine for 9 years and currently writes columns for and Los Angeles Magazine. Her writing has appeared in dozens of magazines including Marie Claire, Women’s Health, Men’s Health, Harper’s Bazaar, Cosmopolitan, Redbook, Men's Journal, Seventeen, Glamour, and Maxim. She has appeared on numerous television shows including 8 appearances with Conan O’Brien. She was a Jeopardy question under the category “Men’s Mags.” As a Sex Educator and Sexologist, she is a college lecturer at Universities throughout the country who offers her unique brand of sex education. Follow her on Twitter @ankarad.


Please enter your comment!
Please enter your name here