Couples who dress together stay together.
A Japanese couple in their 60’s, married for 37 years, wear matching outfits. Every day. Unlike a lot of couples who can’t even get their guy to ditch the baseball cap he’s worn for 20 years, this couple has it going on.
With more than 395,000 followers in only 92 posts, the couple (“Bon” and “Pon”) became an instant hit on Instagram with their numbers meteorically climbing everyday.
The happy couple looks like they are having fun with it, keeping it casual, and inspiring us all. They have taken the matching sweater pic for the Christmas card to a new level.
Someone (we’re not sure who) has been snapping arty photos of them in front of fun backgrounds like art installations and art galleries, fashion windows, and locations with architectural or textured backgrounds. Some of the photos look like travel shots meet staged fashion photo. Whoever took the shots has an art gallery show all ready to go.
Relationship-wise, we like their “couple project”, something they did together for fun with a tangible result. Followers post comments like #relationshipgoals or “I want to be like them!” The couple pushes their look with hashtags like #whitehair, #greyhair, and #over60. What ever happened to those Gap ads? I’m sure someone has offered them a reality TV show by now.
Since the official honeymoon phase only lasts about a year, studies have shown that couples who do things together (non-sexual things) are happier. In one study, couples who tried “new and exciting” things together reported “higher satisfaction rates” with the relationship. “Exciting” activities (such as staging photo shoots in public places), as opposed to “pleasant” ones (like doing the crossword puzzle together) proved that a couple’s “self-expansion model” of “sharing stimulating activities” will bring a couple closer. Researchers found that “shared activities” and “causal direction” will “reduce boredom and enhance marital satisfaction.”
The couple holding hands. Their body language indicates that they are close and respect each other.
Nice product placement. Toyota should pay them for this. Or put them in an ad. Or maybe Toyota is behind this all.
People can’t get enough of this homey pair, as their Instagram followers increase substantially every day. We’d love to know who the photographer behind the photos are. And who the mystery couple is.
To get some matchy matchy fashion tips, follow the cute couple here on Instagram. We wish them 37 more happy years of matching outfits.
Photo credit: BONPON511/Instagram